American Construstion knows how to get stuff done. Big stuff. Earth-dredging, heavy-lifting, marina-building stuff. But creating a website that could display their heroic capabilities for all to see, that wasn't in their wheel house. That's where we come in. We built a modern portfolio website featuring parallax design, custom photography, and punchy copywriting.
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After an in-depth exploration, we understood how to convey the American Construction story in web copy form. The experience of their long-tenured team and their massive fleet of floating equipment meant they could safely handle any job - and get it done on time.
The American Construction team was eager to move on from their text-heavy website to a more modern, image-forward design. We kept the copywriting light and leaned into the imagery. We even used a parallax effect on their home page for an extra visual pop.
Over several months we took photos of the heroes behind American Construction -- the men and women who pilot the cranes, manage job sites, lead teams, and generally get stuff done. We also captured of the company's epic projects and equipment, so that no one could miss the message that American Construction can handle anything.
