Anatomy of a successful ad campaign
Awareness
By distributing your message on multiple channels, we build familiarity and affinity. Our goal is to reduce cost and maximize exposure.
Engagement
People who like, share, click, and take similar actions provide valuable information about the images, videos, and messages that are most appealing to your audiences.
Conversion
This is the most valuable interaction in the funnel, the step where targeted audiences take a meaningful step toward becoming a customer/client (e.g., calls to a tracking phone number, emails to a tracking address, online form completions, etc.).
Remarketing
While not all engagements result in conversions, we can utilize the engagement information to create similar audiences on other platforms, thereby reducing costs and increasing effectiveness.
Monthly Reports
- Data: Detailed information about the reach, engagement, and conversion of your campaign.
- Situation: A plain-language explanation of the platforms/channels we’re using and an executive summary.
- Analysis: A plain-language review of trends, challenges to success, and new opportunities to explore.
- Recommendations: Suggestions for the next steps in the campaign (channels, creative, etc.).
